Golden A' Design Award Winner: Cofco Shenyang Longyue Xiangyun

Wang Cheng and Li Yongjie's Innovative Approach to Sales Office Design

Wang Cheng and Li Yongjie's design is unique in its use of light and shadow as a medium of interaction, creating an immersive space that evokes warmth and familiarity. The designers have successfully incorporated elements of nature into the urban setting, creating a dialogue between the two. This dialogue is further enhanced by the use of materials such as Moroccan rice grain gray, elegant white, stainless steel, wood, and wall covering.

The design covers an area of 1808 square meters and was completed in May 2019, after a duration of 60 days. The designers' attention to detail and innovative approach is evident in the design's interaction. Visitors enter the sales office through a passage reminiscent of a path leading to mountains and forests. The negotiation area is designed to resemble a knowledge forest, while the children's area is a valley tree hole space, complete with geometric stairs leading to a mezzanine.

One of the challenges faced by the designers was to use modern techniques to create a sense of ritual and order in the space, while respecting the spirit of the place. They aimed to promote culture and build an environment that embodies the symbiosis of culture and nature. The designers' notes reveal their intention for the viewer to feel "you are here now", emphasizing the importance of being present and fully experiencing the space.

The Cofco Shenyang Longyue Xiangyun design was awarded the Golden A' Interior Space, Retail and Exhibition Design Award in 2021. This prestigious award is granted to creations that reflect the designer's prodigy and wisdom, advance art, science, design, and technology, and significantly impact the world with their desirable characteristics.

In conclusion, Wang Cheng and Li Yongjie's design of the Cofco Shenyang Longyue Xiangyun sales office is a remarkable example of innovative design that blends human emotion and nature. It is a testament to the designers' creativity, attention to detail, and commitment to creating spaces that are not only functional but also emotionally resonant.